CMMA

The business that I have picked is the Central Michigan Manufacturers Association or the CMMA. This organization is a group of manufacturing companies from the central Michigan area. They don't have much experience in the field of social media and are trying to reach out to a younger crowd to possibly draw them into the profession. I am a part of the group working with the CMMA to help guide them in the path they are seeking. Challenges that they are facing is which direction to go with social media in order to make themselves more known and extinguish the thought that manufacturers are a bunch of wielders who work in a dirty shop doing heavy labor. They already have a website but if you're not a member it doesn't have much to contribute. By branching themselves into social media they can get whatever information they want known available and easily communicate with individuals who are interested.