Social Media Saturated Environment

How can education in your field be adapted to fit the new social media saturated environment?
My field of study is Information Technology. My education on the subject can be adapted to fit the new social media environment by utilizing social media as a way to help users trouble shoot problems they may be encountering on their computers, smart phones, tablets, etc.
An I.T. professional could answer basic questions that social media users submitted via some social media site that links to another site.
This idea is a little impractical because the I.T. personnel would be answering questions for free, but possibly if the device needed further servicing then the company could provide the service.
Best Buy Geek Squad is a good example.